Every Step Financial Services

Protect What Matters With Life & Critical Illness Cover

Support your loved ones and safeguard your finances with trusted local advice,
right here in Halifax.

Who Can Benefit from Life & Critical Illness Cover?

Life and critical illness insurance isn’t just for one type of person — it’s for anyone who wants to protect what matters most. Whether you’re just starting out, raising a family, or running your own business, the right cover gives you peace of mind and financial security when life takes an unexpected turn.

01 Young Families

If you have children or a partner who relies on your income, life and critical illness cover ensures they’ll be supported — no matter what. It helps cover everyday living costs, childcare, and future plans.

2 Homeowners with a Mortgage

Your home is likely your biggest financial commitment. Protection cover helps ensure the mortgage is paid if you become seriously ill or pass away — keeping your loved ones in the home you’ve built together.

03 Self-Employed Freelancers

No sick pay? No problem. Critical illness cover and income protection can safeguard your income if illness stops you working — giving you time to recover without financial stress.

04 Nearing or In Retirement

Even if you’re in good health today, having cover in place is a smart step. It’s about making sure your loved ones are taken care of and your financial future is protected, no matter what comes your way.

Life and Critical Illness Cover

Life & Critical Illness Cover

Your health is priceless — but life doesn’t always go to plan. What would happen if illness or loss meant you couldn’t work, earn, or care for your family?

At Every Step Financial Services, we help individuals and families in Halifax and West Yorkshire put the right protection in place. With fully regulated, independent advice, we make life and critical illness cover simple, personal, and stress-free.

Why Consider Protection Cover?

Preparing For Your Future

What Is Life & Critical Illness Cover?

Protection plans are designed to provide financial support when it’s needed most. There are several flexible options, including:

Level Term Life Insurance

Pays a fixed lump sum if you die during a set period — ideal for family protection or covering a mortgage.

Decreasing Term Insurance

Often used alongside a repayment mortgage, the payout reduces over time in line with your debt.

Critical Illness Cover

Provides a lump sum if you’re diagnosed with a major illness, helping with treatment costs, lost income, or home modifications.

We’ll help you choose the right cover based on your age, health, lifestyle, and financial needs — with no jargon and no pressure.

Our Process

How It Works: Our Process

01

Free Initial Consultation

We start by learning about your family, finances, and priorities.

02

Explore Your Options

We explain different policy types and assess how much cover you may need based on your income, lifestyle, and goals.

03

Compare Providers

We compare top insurers to find the best value and terms for your needs — all FCA-regulated and fully transparent.

04

Set Up & Support

We handle the paperwork, set up your policy, and review your cover over time to keep it aligned with your life.

Every Step Financial Services

5.0Out of 5 stars

Overall rating out of 11 Google reviews Verified by Google Reviews WordPress Plugin

Richard Warnes
2 weeks ago

Joanne is very thorough and efficient and takes the time to explain all the details of the work she undertakes. I won't be going anywhere else for my financial advice

Glenda Meade
a month ago

Spoke with Jo for ten mins, and was told more about withdrawing my pension pot in them minutes than the Provider has told me in the last 7 weeks. Very professional and very helpful, would certainly recommend

Geraldine Jones
4 months ago

Jo was so helpful. After having concerns on some financial queries, Jo was very knowledgeable and reassuring. She helped put my mind at ease and has given me confidence in moving forward.

Deb Carter
4 months ago

First time using Every Step Financial Services and they have been brilliant, professional while making you feel comfortable as sometimes talking about things what they deal with are confusing and sometimes hard to understand for me anyway , this company can walk the walk as well as talk the talk thank God!!

Darren Carter
5 months ago

Joanne was brilliant. listened to what I needed and then went through my pensions and explained what was going on with them. Would seriously recommend Joanne to all my friends & colleagues.

Frank Jeffs
6 months ago

I am delighted to speak on behalf of JOANNE FLANAGAN of Every Step Financial Services. Joanne has provided financial advice to my wife and I for some time now and she has always offered this advice in a most professional manner. She listens carefully to our views and reflects them in her judgements. For many years Joanne ably monitored our investments and offered us advice on the way forward. Recently however Joanne has gone beyond what we could have expected as she has supported us with help, compassion, and understanding during our daughter's difficult divorce. We have had to loan our daughter much of our savings to fund her legal bills which have come in at irregular and sometimes unexpected moments. Joanne has always been there to with advice and help organising the arrangements and managing our withdrawls. She has proved herself a true friend as well as a financial adviser. When the divorce is settled and the loan repaid I look forward to reinvesting our savings with Joanne and Every Step. Thank you Joanne Frank Jeffs 14/12/24

First class service, with Joanne going above and beyond the call of duty. She is always available for a chat about plans, keeps me informed and quickly actions changes when needed. Can not recommend highly enough

Grace Carter
7 months ago

Jo is a an actual lifesaver. I was on the hook for a >£100k inheritance tax bill after an 18 month probate process. My lawyer had tried everything, and we were in dire straits - the bill exceeded what was available in cash to pay it. I got second and third opinions from lawyer friends… No one had any better news for us. In desperation I turned to Jo who immediately spotted that I was entitled to transfer some of my deceased father’s allowance since my parents never divorced. SOMETHING MY LAWYER COMPLETELY MISSED! Unlike Jo, he’d just assumed that because they weren’t together, they were divorced. Jo takes the time to know her customers, assumes nothing, listens to EVERYTHING and that, along with her razor sharp mind and fairly recent training means she is on top of all the most recent legislation and can get the very best outcomes for her clients. My bill dropped to £8.5k thanks to Jo’s knowledge and intelligence and I am forever in her debt. Thank you, Jo. I cannot sing your praises highly enough, and my mum would be so, so grateful to you 🙏🏼

Helen Jugroop
8 months ago

I've worked with Jo for a few years now & she is extremely approachable & friendly. Her advice has helped so much in understanding about my future finances. She actually talks in a language that I understand & makes it easy to get to grasps with financial stuff which is not my forte. I have recommended Jo to friends & family & they have benefitted from her advice too.

Joelle Byrne
8 months ago

Absolutely incredible service! Joanne took the time to sit with us, talk to us (not at us!) and understand our very complex, individual circumstances. Her advice was unbiased, considered and perfectly suited to our needs. Highly recommend!!

Alan Ide
10 months ago

Jo has helped my wife and me with our pension planning and given us general financial advice. She is extremely knowledgable and helpful and we can highly recommend her services.

Is Protection right for you?

  • You have financial dependents (e.g., partner, children).
     You have a mortgage or other ongoing financial obligations
  • You want peace of mind if you’re unable to work or fall seriously ill
  • You’d like to leave something behind for your loved ones

Protect Your Family’s Future Today

Your health and income are two of your most valuable assets — and protecting them means protecting your future, your family, and your peace of mind. Whether you're thinking about life insurance, critical illness cover, or both, we’re here to guide you through your options with honesty and clarity. No pressure, no jargon — just thoughtful advice tailored to your needs.

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